Halloween is one of the most important holidays for kids and candy lovers alike. Some of my best childhood memories include the sacks of candy my brother and I carried home after a night of trick-or-treating. We carefully planned routes and always made sure to visit the houses that were famous for having “good” candy or king-size candy bars. However, we also made sure to avoid the houses that were notorious for giving out terrible candy, or heaven forbid, raisins. Even though I no longer take part in trick-or-treating, I stock up on my favorite candy this time of year for those who visit our house. So, if you want to make sure you choose something kids will get excited about, here are the top 10 Halloween candy choices this year.
Top 10 Halloween Candy Choices
Although I have my personal top 10 Halloween candy, this list is based on something a little more tangible. Using data compiled by Candystore.com, you can compare the poundage of candy sold over the last 15 years, focusing on the months leading up to the holiday. This information was averaged and weighted against Kroger’s candy sales projections for 2022 as well to complete the rankings and determine the most popular candy for Halloween this year.
10. 3 Muskateers
Total Weight: 91,820 lbs.
Mars Incorporated first introduced this nougat-filled treat in 1932. However, the 3 Muskateers looked a little different than it does today. It originally came in three pieces with the Neopolitan flavors; chocolate, strawberry, and vanilla. But, it became a single bar in 1945 due to supply issues. Over the years, it became a holiday favorite and a solid contender in the list of top 10 Halloween candy.
9. Kit Kat
Total Weight: 135,672 lbs.
These sugary wafers are delicious and easy to share, so it’s no surprise to see Kit Kats on this list. They started in the U.K. in 1937 as Rowntree’s Chocolate Crisp, but then got a name change in 1937. Hershey began producing and distributing them in the American market in 1970. Now, these chocolate bars are available around the world, and in a variety of fun flavors like pumpkin pie, lemon cake, banana, strawberry, caffe latte, and green tea.
8. Milky Way
Total Weight: 174,405 lbs.
My personal favorite Halloween candy is another Mars creation. The Milky Way was invented in 1923. And, it has the added distinction of being the first chocolate bar with filling to be mass-produced. But contrary to what people think, it wasn’t named after the galaxy. Rather, it gets its name from the malted milkshakes that were popular at the time. A hundred years later, it remains one of the most popular Halloween choices.
Total Weight: 209,693 lbs.
The Twix bar was Mars’ version of the sharable chocolate bar. It first entered the U.S. scene in 1979. And, it was an instant hit, especially since customers felt that they got two treats for the price of one. However, there is still a contentious debate over the chocolate-to-caramel ratios of the left vs. right bar and which one people prefer.
Total Weight: 688,862 lbs.
This iconic candy bar from Curtiss Candy Company is also approaching the centennial marker. While it may have been Shirley Temple’s and Bart Simpson’s favorite candy, it ranks 6 on our list of top 10 Halloween candy.
5. Hershey Mini Bars
Total Weight: 832,061 lbs.
You simply can’t go wrong with a classic like Hershey’s original chocolate bar. Although the process for making it still remains a secret, it is the chocolatey foundation Hershey built its empire on. It was first introduced in 1900 and sold for 5 cents each. And, they remained at that price until 1969. Claiming its spot at number 4, it shows that some things don’t need improving.
4. Tootsie Pops
Total Weight: 1,086,056 lbs.
While many people enjoy these, I didn’t expect to see this traditional candy ranked so highly on the list. Leo Hirschfield rolled out this sweet combo in 1931 when an employee had the idea to combine their Tootsie Rolls with lollipops. The idea gained popularity and remains a fan favorite today, even if you never get your free lollipop for finding the star on the wrapper.
Total Weight: 1,129,797 lbs.
Honestly, I expected this masterpiece from Mars to take the top spot. The perfect combination of chocolate, caramel, and peanuts is hard to beat. Snickers bars, which happen to be named after the family’s horse, have been in production since 1930. It surpassed the $1 billion milestone in 2013, making it one of the most popular and profitable candy bars ever created.
Total Weight: 2,813,637 lbs.
The son of Frank Mars shared his father’s talent for chocolatey treats. He created this American favorite in 1941 after watching soldiers eating British-made chocolates with colorful shells. Initially, they were only sold to the military during World War II. However, they quickly became popular with people across the country and around the globe.
1. Reese’s Peanut Butter Cups
Total Weight: 3,548,467 lbs.
The Reese’s Peanut Butter Cup has been an American favorite for decades. So, it should come as no surprise that it is first on our list of the top 10 Halloween candy. H.B. Reese, once a Hershey employee, concocted this treat in his own home. While he continued to use their chocolate for years, his sons eventually sold it to the chocolate giant in 1963. Since then, it has made over 100 different products within the brand. No matter what you top pick, the final tallies don’t lie; they prove that chocolate and peanut butter is a winning combination.
I’m sure many people will think that there are some fundamental Halloween options missing from this list, including the much-loved and despised candy corn. While there is always some level of subjectivity, the sales reports and past trends clearly show that people have strong feelings about their favorite candy.
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