How to Make Money Selling Online – Getting Started & Building Your First Online Business

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To get rid of your unwanted items or even start your own little company, consider selling them on the internet. It’s fast, easy, and may be rewarding. No one denies that internet shopping is becoming more and more common. In reality, statistics reveals that internet retail sales have increased substantially over the last decade. This is due to a variety of causes, such as a rising acceptance of online shopping, a large rise in the number of online businesses, and the expansion of the logistics sector, which has made two- to three-day delivery the standard.

Aside from the fact that it’s a great way to get rid of an old bike or craft that you no longer use, it’s also a great way to get money online. Your possibilities are almost infinite when it comes to starting an online business from the comfort of your garage.

So many options are out there for selling and marketing your business on the internet, and you’ll have no problem finding one that works for you. When you’re just getting started, it’s easy to get lost in the shuffle. We’re here to help make it understandable and actionable.

Starting your online business

What Do You Want To Sell?

You should first figure out what it is you want to sell on the internet. It’s possible to sell just about anything on the internet, as there are a variety of marketplaces for various things. People often sell used goods, their own products, and even their own services over the internet in this area of the guide. Take a look at our list of profitable online marketplace ideas if you’re considering launching an online business but aren’t sure where to begin.

Recycled items

Many individuals are selling second-hand products on the internet. Inexperienced in the game and don’t know what you can and can’t put on the market? A decent rule of thumb is that if you can’t even sell it in a yard sale, it’s probably not worth selling online. A half-used box of tissues is unlikely to find many buyers in this day and age of abundant supply. The following are examples of common products that may be sold online for a good profit:

  • Goods with a high cost: The higher you may offer your item for because of its better condition. If you’ve got a bunch of old furniture you don’t need any more, you may put it up for sale on Craigslist or eBay.
  • Clothes: You may often find gently worn clothing for sale online. There are boutiques specialising in the sale of gently worn, sought-after fashions (more on that further down).
  • Jewellery: You never know who could find a new love for an old piece of jewellery that you no longer wear. A good degree of demand may be expected when selling jewellery made of gold and silver online.
  • When it comes to books, you can guarantee that if you’ve got a collection of rare and interesting books, you’ll find buyers online. The same principle applies to any other form of enjoyable entertainment, such as vinyl albums or collectibles.
  • As long as it can be utilised for something other than work (like rock climbing or biking), you may find a robust internet market for the goods you need for your pastime.

Your Own Things

Creating an online business may be more appealing to some individuals than getting a good deal on an outdated item they’re ready to get rid of. In order to reap the benefits of this option, you’ll need a good deal of expertise and creative preparation. Here are a few examples of items that are often purchased online:

  • Do you enjoy making things from scratch? Sell your handcrafted birdhouses, jewellery, and leather goods online to make money.
  • It’s not uncommon for fashionistas with an eye for vintage to sift through thrift stores in search of bargains and then sell them online for profit.
  • Creating your own jellies and jams, honey, or even garden-fresh fruits and vegetables might be a terrific idea for an internet business if you’re based in a certain area.
  • Trees: Do you have a natural affinity for them? Try to breed plants that are unusual or exotic. Cashing on on the popularity of plants might be the store idea you’ve been searching for.
  • Thrift, make, or repair unusual home décor items to make money using your flair for interior design.

Service is available

An abundance of individuals possess highly marketable skills that could be sold on the internet. Freelancers now have their own manuals, but the fact that many freelance abilities are very valuable and may be sold online still bears highlighting. They can advertise themselves on a variety of websites. Handyman services, such as painting and plumbing, may also be a wonderful basis for an internet business.

How Do You Choose Marketplaces?

Your choice of e-commerce platform will depend on what it is you’re selling. A used Toyota cannot be listed on Poshmark, and it may not be a good idea to put your cybersecurity programming abilities up for sale on Craigslist either. To get started in internet selling, make sure you’re targeting the correct customers. Here are a few of the internet marketplaces for various things.

Online resale of unwanted products


Online used goods store Craigslist is a must-have on the internet. It’s one of the most popular websites on the internet, frequently ranking list. It has the largest reach of any online marketplace. On Craigslist, you can sell just about anything: vehicles, sweaters, old books, carpentry services, electronics repair, and so on. Craigslist may be a hazardous place, but that’s to be expected given its size and lack of regulation. The buyer and seller should meet in an open and neutral location whenever possible.


When it comes purchasing vintage and second-hand goods, Ebay and Craigslist are also excellent options. Ebay is a huge place to sell collectibles like first edition books and vintage record players from the 1970s. If you’ve got a hankering for antique goods, you may want to try starting a side business selling them on Ebay.

Facebook Marketplace

Facebook Marketplace has made a tentative step into the world of online commerce. Now that the site has become more popular, many normal Facebook users put stuff for sale on the network. You may consider of it as an alternative to Craigslist. It offers certain advantages than Craigslist, such as the ability to see more information about your possible buyer, but you are limited to purchasers who have a Facebook account.


Many websites and applications have been launched in recent years to challenge Craiglist’s online used-goods sales supremacy. Craigslist competitors like OfferUp, LetGo, and Vinted are cutting-edge and user-friendly. You may also target a more specialised market by selling your wares on specialised websites. A case in point is

  • On Poshmark, a prominent clothes marketplace, fashionistas can trade fashionable, pre-loved, and vintage items for cash.
  • Grailed is a site that concentrates on menswear, and specifically, high-end name-brand clothing.
  • NewEgg caters to the online consumer who has a keen eye for high-tech gadgets and goods.

To sell your hobby materials or any other specialty things on the internet you’ll need to hunt for specialist online sales sites for your particular interest. Speaking with others in your niche is also an effective strategy to discover the proper market.

Creating a website for a business

Many people, of course, want to do more than just sell a used item online. There are a few fundamentals you should be familiar with if you want to establish your own small business, side hustle, or online money stream. When it comes to selling items online, you’re undoubtedly wondering where the ideal place is to start. Again, this will be determined by the things you offer and the scale of your organisation in question. Here are a handful of the most frequent choices, along with their intended use.


To generate money on Etsy as a creative person who enjoys producing jewellery, knitting gorgeous outfits, or even repurposing antique items is an excellent option. Basically, Etsy is a huge craft store, with a few fascinating tidbits thrown in. A large-scale Etsy business isn’t feasible, but for people who want to monetize their passion and bring in other money streams, the site might be a good choice.


Amazon is the world’s largest e-commerce site, accounting for over half of all e-commerce sales. Amazon is the first place most people think of when they want to make an online purchase. However, did you know that Amazon also offers thousands of local firms’ goods in addition to its own own brands?

Anyone with enough money to pay Amazon’s fees and administrative charges can genuinely sell on Amazon. Amazon, on the other hand, is a terrific alternative for people who wish to offer their own clothing line or generate vast amounts of paper clips, for example.

We have a solution for you: Amazon will take care of all of your international shipping needs. Amazon offers a service called Fulfillment by Amazon (FBA) that connects any paying merchant to Amazon’s huge logistical network. We’ve put up a complete guide for anyone who want to open an Amazon business.


As a photo-sharing site, Pinterest is most renowned for its visual content, including fashion, home design, and more. If you didn’t know, it’s also a major centre for online shopping.

With Pinterest’s integrated sales platform, small fashion and home décor businesses may reach a big potential consumer base by promoting themselves and selling their items. As long as you have the ability to sell your items on your own website, Pinterest can help you reach a far wider audience of potential clients who are already interested in what you have to offer.

Personal website with a built-in capacity to sell

Starting a small company on the internet is likely to need the creation of an online storefront, such as a website. Web pages may not be essential if your side business is selling personalised iron-on patches on Etsy. If you’re running a large-scale business, customers want to know more about you and your company. Your things should all be accessible from one location on the internet.

It’s possible to incorporate a sales platform straight into your website using website builders like SquareSpace. A service like Shopify may also be used to create an e-commerce store, allowing you to develop it on their website.

Start with multiple platforms

Those who are interested in selling their things online have a number of options at their disposal. It is common knowledge that the best way to get the greatest exposure for an ad is to post it on as many sites as possible.

Of course, you must ensure that the websites you’re promoting are appropriate for your goods. Consider the following illustration. What if you’ve come up with a low-cost and efficient method of repurposing antique denim and selling it to a younger demographic? To begin, list your company on a few directories and watch it develop. For example, you could create a personal website, an Etsy shop, and a Facebook Marketplace ad in this situation.

Creating a web page

Those who are serious about selling online should begin the process of constructing a personal website as soon as possible. Your small e-commerce firm can profit from having a personal website. These are some examples:

All of your products and services will be listed.

Allowing customers to have a better understanding of who you are by sharing your story.

Customers have an extra option for purchasing from them.

They provide you the opportunity to create your brand and establish yourself as an authority in your field.

An investment in a high-quality website may be necessary. Customers are more likely to leave a site that takes too long to load, therefore it’s a good idea to pay for adequate RAM to ensure that your site loads quickly. In addition, a good visual design is vital since many clients are suspicious of poorly-designed websites that appear to be fraudulent. Consider SEO and CRO if you’re ready to take things to the next level.

  • SEO – Websites and companies that use SEO (search engine optimization) are more visible on Google (and other search engines). If you can do this, you’ll have a higher chance of getting customers to interact with your items. In most cases, this entails including relevant keywords into your prose and other material in order to achieve this goal.
  • CRO – Optimizing conversion rates increases the possibility that customers will actually make a purchase when they land on a page. You may improve your CRO by incorporating a call to action, like “Find My Fit,” for example, for a art-related website or simply enhancing the design.

Do your research

Any small firm should conduct regular market research. Knowing what customers are interested in is essential whether you’re trying to pivot due to low sales, or are just starting out and searching for a unique and lucrative ecommerce opportunity.

To get started, use Google Trends to see what terms people are currently searching for. The only way to know for sure what’s in right now is to do some research on the internet and see what other people are buying.

Your Promotion

The next step is to begin promoting the product. It’s unlikely that you can afford a prime-time TV commercial or a billboard on the side of the road if you’re a tiny e-commerce firm. It’s common for e-commerce businesses to use social media marketing to promote their items and build brand awareness. Instagram, TikTok, and Facebook’s algorithms are designed to give people material that they are most likely to engage with, making ad placement through these platforms particularly beneficial.

Checklist for selling online

Here is a basic online sales checklist for anyone wanting to sell their things online before you go rushing to the web.

  1. Take images of your goods that are both interesting to look at and clearly show what you’re trying to sell.
  2. Publish your images and well-written descriptions of your goods on a variety of websites that are relevant to it.
  3. Create a safe and simple checkout process for your own website’s visitors.
  4. Make sure your website makes it clear how customers may get their orders.
  5. Include your contact information and any refund policies you may have.

Bottom Line

The internet has made it easier than ever to start an online business, and the most successful online businesses are those that are easy to navigate and are able to sell to customers.

The easiest way to start is to find a niche that you’re interested in and that you can do well. Once you’ve decided on that niche, then you can start to research the market, make a plan, and start selling.

Selling online is a great way to earn extra money. If you’re willing to put in the work, you can find a unique and lucrative ecommerce opportunity that will make you money.

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